CHC
What I Did
Art Direction Assistant
Photoshoot Direction Assistant
Photography
Moodboarding
The Process
These images were created for 2 CHC campaigns, Shadow Play & Joy. Chelli Look of CHC asked me assist her in creating a mood board, photographing and directing. The photos were used for CHC campaigns launching her new products. The “Joy” campaign was also used for creative expression of the designer thru movement and poetry. These were published and shared thru CHC’ s regular marketing channels.
